Working Student / Internship Content Marketing & Communications (m/w/d)
About us
toern is a growing AI startup from Hamburg that is rethinking the returns process in e-commerce. With our automated all-in-one solution, we help Shopify stores like Saint Sass, NINETY-9, and 1. FC Köln manage returns more efficiently, simplify operations, and turn return data into valuable business insights.
We want e-commerce brands to find toern wherever they search for a returns solution—on Google, LinkedIn, or in ChatGPT. To make this happen, we are expanding our content and marketing team.
Do you love telling compelling stories, creating engaging content, and playing an active role in shaping marketing strategy? Join our team and help us build content and communications for the era of AI search!
Your responsibilities
You will work directly with Alena, our founder, and Rike, our marketing manager. You will take ownership of your own projects, guiding them from the initial idea through to final execution.
- Website & Content: Write and optimize landing pages, blog posts, and guides covering returns, Shopify, and e-commerce operations.
- GEO & SEO: Ensure toern is visible in AI search engines such as ChatGPT, Perplexity, and Google AI Overviews. You will develop structured content, FAQs, and comparison pages, track our visibility, and drive continuous optimization.
- Case Studies & Storytelling: Interview our customers, extract compelling data and results, and turn them into persuasive case studies for our website, sales collateral, and social channels.
- Social Media: Create engaging content for LinkedIn and Instagram—from standard posts and carousels to short-form video formats.
- Events & Team Culture: Support the preparation and organization of trade shows and external events, handle customer invitations and communications, and ensure everything runs smoothly on-site. You will also plan internal team events and contribute creative ideas for team activities.
- AI in Marketing: Actively use AI tools for research, drafting copy, and generating visuals, collaborating with us to build smarter, more efficient content workflows.
Your profile
- You are studying marketing, communications, journalism, media studies, business administration, or a related field (this internship requires a mandatory internship curriculum requirement).
- You enjoy writing and have a knack for explaining complex topics clearly, creatively, and concisely.
- You have a strong sense of social media dynamics and know what content resonates on LinkedIn and Instagram.
- You are interested in SEO and the future of search driven by AI; initial experience with Generative Engine Optimization (GEO) is a plus.
- You are creative and proficient with tools like Canva or Figma; prior video editing experience (e.g., CapCut) is a bonus.
- You are well-organized, keep an overview across multiple projects, and are excited to take charge of event planning.
- You work in a structured, proactive manner with a hands-on mindset.
- You are AI-savvy and view AI not just as a tool, but actively think about how it can improve marketing and content production.
- You are passionate about e-commerce, SaaS, and the startup ecosystem.
What we offer
- Direct collaboration with the founder: Short decision-making paths, regular feedback, and real ownership from day one.
- Your own projects & formats: Your ideas will be put into practice, and your content will directly drive reach and lead generation.
- Steep learning curve: Gain hands-on experience in content marketing, GEO, SEO, and B2B growth marketing within a fast-moving AI startup.
- Behind-the-scenes insights: Experience how a startup scales while working directly with real e-commerce brands.
- Flexible hours: A setup tailored to your study schedule, including remote work options.
- Great office: A modern workspace in Hamburg’s Speicherstadt, complete with an espresso machine, snacks, and team get-togethers.
- Team spirit: A close-knit team that celebrates wins together and hosts regular social activities.
- Urban Sports Club: Stay active outside of work.
Ready to toern things around?
Excited to create standout content, help organize events, and take on real responsibility in an ambitious startup?
Apply via JOIN with your CV and 2–3 work samples (e.g., writing samples, social media posts, or reels—personal projects are welcome).
We look forward to meeting you!
